Who you work does indeed matter.
The Importance of Agency Marketing A good listing agent lives and dies by marketing. That is because proper publicizing of a home is what makes the sale. Ask to review a complete copy of the agent's marketing plan. You should specifically ask what the agent's plan is for selling your home. For reference, here is the bare-bones minimum you should expect: Professional signage, including an agent's cell phone number A real estate lockbox Daily electronic monitoring of lockbox access Follow-up reports on buyer showings and feedback to the seller Broker previews Incentives for broker and office previews Staging advice Digital targeted marketing Advertising in local newspapers, only if it's warranted Multiple listing service (MLS) exposure with 36-plus professional photographs Virtual tour options Distribution to major websites Four-color flyers, if warranted Financing flyers for buyers A minimum of two open houses , provided that its location is a candidate Dire...